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Sales Promotion / Various

6-page brochure used to position the new Golf Digest Golf School as the pre-eminent facility of its kind in the U.S.	The first in a 5-piece direct-mail campaign directed to ad agency media people across the U.S. High involvement generated through large dimensional pieces and a valuable vacation prize.	Part of a significant 12-part sales promotion package promoting over a dozen 'Golf Company' products and services - companion piece to a 10-minute video presentation shown in the U.S. and the U.K.
Sales promotion ad for franchise sales. Newspaper. Golden Fried Chicken. Austin, Texas	New, 12-page corporate brochure, establishing a new 'look' company-wide after complete corporate re-structuring. Transamerica.	Ad to re-position how 'new' company is being structured. Also done as full-page newspaper ad in three European trade publications. Transamerica.
8-page brochure to announce new global logistics services from Transamerica.	Brochure announcing new Internet-based logistics services for North American Intermodal Group. Transamerica.	Introductory piece of 4-part direct mail promotion sent to ad agency media people in New York. Built- around golf 'scorecard.' Huge response. Golf Digest.
Breakthrough research studies done two consecutive years by Golf Digest and independent research companies. Both were 12 pages. Very effective sales tools. Golf Digest.		One of many 'advertorials' produced as travel promotions to various golf destinations. Golf Digest.

Advertising / Various Golf Business & Transamerica

Part of trade promo campaign for new national tee-time reservations system - to golf course owners. Golf Digest Info Systems.	Ad developed for Golf Digest client ProGear to promote new R.I.P. golf club.	Ad developed for Golf Digest client ProGear to support 4-month, national promotional 'demo' campaign
Fold-Out Golf World Ad for Caffeine-Free Diet Coke. Golf Digest/Golf World.
Simple yet very effective ads done to promote the 'unveiling' of the "New Transamerica Leasing" at North American Trade Show. First ad ran two weeks prior to 2nd. First headline simply states, "Opening May 24th." The 2nd, same visual, but now 'open' states, "The New Transamerica Leasing, Now Open."
Consecutive right-hand page, trade magazine campaign designed to announce and promote new, Internet-based leasing capabilities from Transamerica. The entire headline in both looks like a giant URL or web site address, with the first one complaining about not being able to lease on-line, and the second, exclaiming the joys of how, now, Transamerica has simplified the leasing process... online!
250 mg 'pill' ad for For Tank Container division at Transamerica. The headline reads, "To Relieve the Pain of Shipping Bulk Liquids, We Suggest You Take One of These". This trade ad was eventually framed and used as a gift from Tank Container division principles for clients around the world.