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Company-Wide New Identity /Advertising and Web Site Samples
Two of three new ads created to announce new company name, positioning and graphics design, appearing in Ad Age and AdWeek magazines over 12 weeks. The new graphics were also applied to a new web site design (below the ads), along with various sales promotion materials.
For MediaSpace Solutions.

 

Direct Mail/Sales Promotion
One of two tri-fold, direct mail pieces developed with Lexus ad agency, promoting a free 'wind-shirt' for taking a test drive at Southern California Lexus dealerships. For Team One Advertising, via Golf Digest Creative Services Department.

 

Tim Genster Copywritermarketing planning
small business marketingdirect mail marketing
Two of four fold-out, direct mail pieces directed to resort and golf course management companies, promoting T-Links, a new national tee-time reservations system designed to help sell surplus tee-time inventory.
For Golf Digest Information Systems and T-Links.

 

Direct-CRM/Consumer Package Goods/On-Line-and Off-line

Major CRM initiative developed by teams at Unilever North America, AOL Time Warner Custom Publishing and Ogilvy One, New York. Custom magazine designed to promote 16-18 different Unilever brands in 4 million U.S. households and another 16-20 brands in 1 million Canadian households, both with complementary web sites. Extensive brand-by-brand creative development for each issue, matched on the web site. Extensive brand equity, redemption and sales tracking.